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Ahead of getting into the swathe of 2026 prediction lists and youth trends - here's a positive one for you, dare I say hopeful.

The latest Engaging Youth update is out and this time we're taking a look at the impact of economic pressures and how they're impacting student decision making.

While we've focused on the challenge for institutions, we may be at risk of missing what's been going on for students.

Image courtesy of Unsplash Ofcom’s Children’s Media Use & Attitudes Report and Ipsos Online Lives of 15-24s has brought us fresh data...

While running clubs aren't new, they're offering both fitness and social spaces that are rapidly on the up for Gen Z audiences.

Check out All About Alphas, the first report of the Engaging Youth Series 2025