Brands realise Gen Z can help their marketing efforts
The generational slang battle took another step this month when a host of accounts started posting 'Written by Gen Z' for their marketing.
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Blog
- Jul 25
- 3 min
Girls just wanna have.... Equal rights tbh
Key themes from the State of Girls' Rights report from Plan International UK and what we can take from it to better engage youth audiences.
- Jul 15
- 2 min
Schools out....almost
I've pulled out some of the key themes from the Pearson School Report 2024 and what this means for engaging youth audiences.
- Jul 10
- 4 min
What the sigma is going on with Gen Alpha?
If you're tasked with engaging youth audiences, especially with an eye on Gen Alpha, this is for you.
- Jul 1
- 4 min
What digital trends are telling us in 2024
The key themes from Reuters Digital News report and Jigsaws Secret Digital Lives of Gen Z.
- May 3
- 1 min
Youth informed only works if you listen
Thread & Fable has delivered an empowering film and campaign toolkit aimed at teen swimmers, commissioned by Swim England.
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