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Why demographics aren't a personality
Our age and location aren't personality traits so we really should move beyond trying to recruit students like they are!
Dec 3, 20242 min read
Online habits - what Ofcom's latest report tells us
What does Ofcom's Online Nations report 2024 tell us about youth audiences online?
Nov 29, 20242 min read
Do the Mail have a Gen Z problem?
A look through 1000 of the most recent articles on Gen Z from the Mail and what it tells us....
Nov 22, 20244 min read
What's Gen Z 'appy about?
The top 50 apps for Gen Zs in the US and what it tells us about competitive space on young people's phones.
Nov 14, 20244 min read
Mood check - Gen Z now and looking ahead to 2027
A trawl through Early Studies Census 27 data drop and a take on some of the findings relating to Gen Z in the UK
Oct 16, 20247 min read
Young workforce? Call the Gen Z whisperers
In a bid to better understand their younger workforces, corporations are fuelling a wave of new consultants - the Gen Z whisperers.
Oct 16, 20245 min read
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