Blog

Oct 165 min read

Young workforce? Call the Gen Z whisperers

In a bid to better understand their younger workforces, corporations are fuelling a wave of new consultants - the Gen Z whisperers.

Sep 92 min read

Brands realise Gen Z can help their marketing efforts

The generational slang battle took another step this month when a host of accounts started posting 'Written by Gen Z' for their marketing.

Jul 253 min read

Girls just wanna have.... Equal rights tbh

Key themes from the State of Girls' Rights report from Plan International UK and what we can take from it to better engage youth audiences.

Jul 152 min read

Schools out....almost

I've pulled out some of the key themes from the Pearson School Report 2024 and what this means for engaging youth audiences.

Jul 104 min read

What the sigma is going on with Gen Alpha?

If you're tasked with engaging youth audiences, especially with an eye on Gen Alpha, this is for you.

Jul 14 min read

What digital trends are telling us in 2024

The key themes from Reuters Digital News report and Jigsaws Secret Digital Lives of Gen Z.