Blog

What's Gen Z 'appy about?

The top 50 apps for Gen Zs in the US and what it tells us about competitive space on young people's phones.

Nov 14, 20244 min read

A trawl through Early Studies Census 27 data drop and a take on some of the findings relating to Gen Z in the UK

Oct 16, 20247 min read

In a bid to better understand their younger workforces, corporations are fuelling a wave of new consultants - the Gen Z whisperers.

Oct 16, 20245 min read

The generational slang battle took another step this month when a host of accounts started posting 'Written by Gen Z' for their marketing.

Sep 9, 20242 min read

Key themes from the State of Girls' Rights report from Plan International UK and what we can take from it to better engage youth audiences.

Jul 25, 20243 min read

I've pulled out some of the key themes from the Pearson School Report 2024 and what this means for engaging youth audiences.

Jul 15, 20242 min read