Blog

Why you need to stop talking AT youth audiences

This blog was written for the Chartered Institute of Public Relations Influence online You don’t need to go far to find scaremongering...

Shoppertainment, Real Reviews and Deinfluencers – the State of Social Shopping

Hearing straight from customers through reviews has been a pillar of marketing for decades. With the rise in shopping on social media and...

Bondee and Why it's a Social Media App to Watch

What you need to know about the new social media app Bondee, that's taken Asia by storm.

Is the prospect of university offering inspiration?

While the typical recruitment cycle and format of study has changed little in recent history, the pandemic definitely showed students...

Why New Voter ID Legislation Risks Disenfranchising a Generation

The new voter ID legislation confirmed this week, may on the face of it seem like a subtle progression to voting regulation in the UK....

Are Gen Z Weaker Than Ever When It Comes to Work?

Are Gen Z less resilient at work than previous generations? Explore the concept of resilience in workplace culture.

Has Your Brand Got Gen Z Appeal?

The holy grail of youth marketing - is your brand cool enough for that youth segment?

In Politics we Trust?

The turbulance of recent years may call into question our confidence in political decision-making, but what about youth audiences?

Can we Just BeReal for a Sec?

The social media app from France that claims to be the real deal hit over 50m downloads this month, but long term, can BeReal sustain its...

Another Crisis for Youth to Carry

If the generation who have battled through crucial developmental years during a pandemic hadn’t already faced enough of a hangover to...