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What the sigma is going on with Gen Alpha?
If you're tasked with engaging youth audiences, especially with an eye on Gen Alpha, this is for you.
Jul 10, 20244 min read
What digital trends are telling us in 2024
The key themes from Reuters Digital News report and Jigsaws Secret Digital Lives of Gen Z.
Jul 1, 20244 min read
Youth informed only works if you listen
Thread & Fable has delivered an empowering film and campaign toolkit aimed at teen swimmers, commissioned by Swim England.
May 3, 20241 min read
What does news media mean to Gen Z?
Read our new research report on what news media means to Gen Z.
Feb 23, 20241 min read
Amplifying Youth Voice with a Travel Campaign
Earlier this year Thread & Fable were appointed by the Foreign, Commonwealth and Development Office to deliver a digital student brand...
Oct 3, 20235 min read
Why you need to stop talking AT youth audiences
This blog was written for the Chartered Institute of Public Relations Influence online You don’t need to go far to find scaremongering...
Jul 10, 20235 min read
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